Topshop UK's Unique First Look

photo from Topshop.com

While New York is having a fabulous fashion week, London is also having a fabulous fashion week. Normally, the high fashion brands included in fashion week give their insiders attending Fashion Week the first look. Topshop went about debuting their new Autumn 2014 (UNIQUE AW14) collection on Facebook before showing their front-row insiders. Topshop UK felt it was a "real revolution" according to Lauren Miligan from Vogue UK. Topshop also had five key Instagrammers documenting the styles for the social media's first look. A unique way to give a reveal for a unique show. 

photos from Topshop's Facebook page, unless otherwise stated.